From an underdog app that targeted Gen Z to the fastest growing social media platform of 2020, TikTok has garnered a lot of attention recently. With over 800 million active monthly users and an estimated revenue of $500 million in the U.S. alone, it’s no wonder that TikTok has stolen the spotlight from other social platforms.

As someone who makes social media graphics often, I feel like I’m always checking and re-checking which sizes are optimal or what the “safe zones” are for all of my social media graphics. If you’re reading this, I’m sure you’ve had similar experiences cross-referencing pages to find the correct sizing requirements for each platform. Well, look no further!

It’s well known that having a strong social presence increases brand awareness, loyalty, and consumer engagement but being able to come up with unique campaigns that play to these areas can be a challenge for both small and large companies alike.

Brands who effectively use elements of good design are ensuring that their packaging feels balanced and strong by looking carefully at how the visual components interact with each other and the piece as a whole. By looking at each piece, we can determine if aspects of the package are competing with each other and taking away from the overall message of the product.

In recent years, when there has been an increase in the number of minimalist designs there is a consistent counterbalance of maximalist packaging. When an industry or market gets saturated with one style, brands turn to the opposite to stand out.