Art Direction
Ocean Spray’s “Craveology” needed a refresh to target Gen Z and Millennial consumers who seek new and exciting food experiences. I concepted and oversaw a photoshoot that brought to life this vision through modern, vibrant color blocking composition with an emphasis on flavor.
Explore Uncharted Flavor.
Part of this campaign was developing video content to support our paid media campaign that matched the tone of the static content. We were able to work nimbly by creating stop motion frames while we shot the finalized still image. This allowed us to produce more content for less time while on set.