Halloween is a top retail window for Svedka to take hold of the spirit category and break through the holiday madness.

For this Halloween, I was tasked with bringing Svedka’s iconic and ongoing neon light campaign into the spooky space in a way that felt new and enticing.

I did this by creating organic light paths that felt like the spirit inside the bottle had come to life.

As part of Svedka’s Fourth of July program, which features new patriotic packaging each year, I designed a bottle that took inspiration from QR code pixels. This design was meant to be an interactive experience for consumers to engage with the product in the digital and physical space.

This design utilized reflective elements on the lid as well as mixed patterns to create an eye catching package that stood out from the rest of the crowded spirit shelves.