Ocean Spray
Content Creation, Digital, Website, Email
As the Content Creator and Designer at Ocean Spray I work to bring the brand to life across all digital touchpoints, both paid and organic. I am responsible for crafting social media from concept to final asset while staying on top of new and evolving trends in the space.
Alongside my work in the social media space, I have also supported E-commerce with A+ assets, designed landing pages, organized photoshoots and produced supplemental photography, and supported our paid media plans when needed.
My role has helped to define the Ocean Spray brand online as we have rolled out updated branding in early 2022.
Social Content
While working at Ocean Spray, I worked with external agencies from concept to final product to produce some of our top performing pieces of content across TikTok, Instagram, Facebook, Pinterest, and Twitter.
Art Direction
Ocean Spray’s “Craveology” needed a refresh to target Gen Z and Millennial consumers who seek new and exciting food experiences. I concepted and oversaw a photoshoot that brought to life this vision through modern, vibrant color blocking composition with an emphasis on flavor.